It can be defined as a digital document that introduces you to your clients and highlights your capabilities and personality. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. Include as many numbers as possible when youre exhibiting case studies, including how long campaigns lasted, how the stats for the brand you partnered with changed, and any concrete data you can give for the actual number of people you sent their way. See the image below, in which video creator, Bappa Shota, uses a green, black, and white palette for their website as well as their influencer media kit. Nikki is Laters Editorial Manager. And you can too. Photos + past works. Include your name, where youre based, and what you doyour interests, values and experience are important to communicate here. Be intentional about the brands you choose to partner with. If youve ever sat down at your computer to write apitch email, you can understand how daunting and tough it is to get started. Your media kit sets you apart from other influencers as much as your content does. In this blog post, youll learn how to create your own influencer media kit, what you should include, and to make it easy you can download ourfree influencer media kit template to get started with! How to Scale and Outsource 90% of the Work, Allowing Your Empire to, Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week. Well give you advice later in this post on how to make your media kit awesomebut the fact is, having one at all will make you appear more professional as an influencer. Just like your Instagram bio, your influencer media kit bio is extremely important! You can create a media kit yourself, hire a designer to build it for you, or you can use a premade template. The landscape on pricing is changing. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. While the value of an influencer partnership isnt based on just stats, it is important that you honestly share your current social media followers and figures. However, if youre considering getting someone to write it and another person to design it, the cost of your media kit could be up to a few hundred dollars, depending on the content and design you want. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. While it might be tempting to use an influencer media kit template, keep in mind that many other influencers might be using the same template. Influencer marketing is social media marketing that leverages the influence of individuals with a dedicated social media following. Its also an extension of your social media accounts, providing them with a portfolio of your work and brand aesthetic. Here is what you need to include in your influencer media kit to stand out among other influencers: Your profile bio grabs the attention of potential clients or sponsors first. Im excited to know that my post about Influencer Media Kit was helpful for you. a brand might want to create content or collaborate on a project that is showcased on your website as well. Now that you know what a media kit is for and the key elements to include in yours, let's learn how to create one. Here are the best strategies for earning money on the app. This 1 page media kit contains all of the necessary information in just one, easy-to-read page. Sometimes, working in social media can be a numbers game (and no, were not talking about how many followers you have). A social media toolkit contains resources that you can use to streamline your social giving campaigns on social media platforms. If you dont have any client testimonials on hand, make a list of your most successful partnerships. The goal of a media kit is to present all of the information in a concise and straightforward manner. Finding which social media platforms to showcase yourself as an influencer on requires some research. Your kit is a one-step hack for showing potential partners everything they need to know about you, and having one means you wont have to go back and forth emailing and DMing to communicate the same information over and over again. But going beyond the basics can create better results,. 3. You can summarize yourself in a few sentences and highlight your areas of expertise. You can also see her contact information with a concise get in touch message for everyone who wants to create a good audience experience. You just dont want the design or information to be crammed on the page. It's best to keep it simple and pick two or three main colors and fonts. In reality, an influencer media kit is essential for any creative who finds success online, whether it is through social media, their blog site, a photographic website, or even on a public site such as Medium. Some of the benefits of customizable media kits are they are: Valuable for bloggers, educators, influencers, YouTubers, TikTok creators! Social Media Reach. Influencers are social media celebrities who have a certain amount of leverage with their fan communities. How to Create Your Influencer Media Kit in 5 Easy Steps Step 1: Pick a Tool to Help Create Your Rockstar Influencer Media Kit Use Graphics tools Try influencer media kit templates Hire someone Step 2: Nail Your Design and Visual Branding Step 3: Use Tools to Help You Gather Data for Your Influencer Media Kit But if you do, its time to take a look at your stats and record them in your media kit. The kit includes everything you need to create a high-quality media campaign, including: Im glad you enjoyed reading my post about influencer media kit. To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. It can help you win more lucrative deals and turn them into long-term partnerships. A social media kit is a collection of images, graphics, and text that represents a brand on social media. 1. You should suggest specific influencer posts or campaign ideas that will make your audience engage with the brand instantly. Their website is super viral and a little details is enough for advertisers to know about it. To do so, you can: Design a professional-looking media kit with catchy aesthetics and layout. Kick things off with an agenda, list social media topics or ideas, add photos and captions, share statistics, include charts and graphs and fill out a team members page. A social media influencer is an individual who has gained popularity and trust among a growing audience of online followers by becoming an early adopter, innovator or niche expert in a specific area of interest such as fashion, health or technology. Take a look at our free Influencer Marketing Guide to find out what brands and businesses will be on the lookout for in their next collaboration project. If youre a long established influencer, it probably isnt your first time collaborating with brands on social media or for special projects. Analytics. Be sure to include a few high-quality photos in your media kit to exemplify your photography skills and your overall aesthetic. Finally, upload the influencer media kit onto your website or blog and share it with potential partners via email. A brand might prefer working with an influencer who has 10,000 followers over an influencer who has 1 million followers. Keep in mind that the goal isnt to match a brands target audience 100% but rather to find that intersection where your two audiences overlap. A media kit is one of the first things a brand will request from an influencer theyre looking to partner with. Social Media Starter Templates & More It doesn't matter if you have millions of followers: not every person who handles influencer partnerships at the brands youre reaching out to is going to know who you are. They can also preserve your design, layout, and fonts across . Not only will it be annoying for others but it will also not get you any responses. Our third example also comes from a digital download available for purchase on Etsy. Natalie is chief 411 for Afluencer, a top social media influencer platform. Start simple with things like what your company is all about, your background, your mission statement, and your overall vision. Here are the top reasons why you need one: A well-designed media kit can help you stand out from the competition by showcasing your previous work, skills, accomplishments, reach, and engagement in a professional manner. Are You Ready to Create Your Own Influencer Media Kit? An influencer media kit works like a portfolio. Mentioning a few important collaborations and using pictures to show the results of influencer campaigns can be more effective than having a long list. Think about maintaining the same style, tone, fonts, color palette and make sure you only share the very best photography and imagery. Influencer media kit template Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. Cristiano Ronaldo. Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, youre working on a business project together. Influencer Social Media Presentation Vibrant and cheerful, this Influencer Social Media template has everything you need to share your insider knowledge with a captive audience. Are you targeting women aged 18-35 who primarily read romance novels? This media kit is in a succinct format while also being easy to read. GF Mom Certified, Tiffany Hinton is an author, health coach, and lifestyle influencer based in Chicago. Sending out your first media kit as an influencer can be a daunting but exciting time in your career. Through your kit, you can sell yourself as a skilled, knowledgeable, and, of course, influential Instagram user. They tend to specialize in a topic . 5. Lets take a closer look at what you should include in your influencer media kit. Being creative and concise in your kit shows brands your skills in action, and you can use your media kit as an opportunity to stand out from the crowd. To fetch these numbers, you can use the analytics feature of individual social platforms or use social media analytics tools such as Sprout Social and Brand24. Im glad you loved it. A media kit is usually used to showcase the influencer which includes their passions and their talents. Browse templates Choose "Create a blank media kit" or scroll through ready-made templates for inspiration. Whether youre a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work youve done, your achievements, and where youd like to grow in your influencer career. I taught the Personal Branding and Becoming An Influencer course at UCLA. A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors. Instead, focus on providing essential details and include stats and visuals to make it more compelling and easy to understand. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Its a fine balance between a positive introduction and a business pitch, so its worth spending the time and effort to draft and edit your bio until youre 100% happy with it! Dont forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! Its simple. By offering different options and pricing tiers in your media kit, youll show potential clients or sponsors that youre flexible and willing to accommodate their needs. You can also use tools like Hunter.io to help you find the specific email address. The client testimonials in her media kit and logos of events/networks she has been part of, vouch for her credibility. To save your template as a PDF, you need to export it to your desktop. Only then will the collaboration be mutually advantageous. Visual Capitalist media kit example. PDF format. An influencer media kit is like a portfolio that showcases your previous work, accomplishments, and potential reach it helps influencers, bloggers, and content creators make a good first impression. You can collect performance data from individual social media platforms analytics sections or using tools like Buffer, Hootsuite, Sprout Social, and more. It also includes audience information and past collaborations with brands. Of course, take inspiration from other influencer's media kits - but ultimately, it has to be a genuinely personal document. Hard numbers will help your potential clients decide whether your reach and engagement align with the brands targets. Remember that the key to a good design is to keep it simple yet creative. Add some social proof to your profile. Think of this as a sample of your social media feeds without them having to look you up. Her influencer media kit includes all the details about her blog and influencer presence. Craft a professional and engaging email to each of your contacts. So even if you have a small, but niche, engaged audience, youll still benefit from having a media kit! You should charge what you think is fair, depending on the influencer campaign ideas being proposed. I'm an Instagram influencer and content creator and I work with leading industry brands such as Sephora, Urban Outfitters, Princess Polly, Revolve, Szane and many more. Helping brands understand why you're passionate about the content that you create can help them better understand you and the value youll bring. Learning how to make money on TikTok can turn your hobby into a full-time job. When everyone is vying for the same opportunity, it can give you an edge over other influencers and make it easier for brands to evaluate you and make a collaboration decision. The media kit has a separate section for the audience demographics of her Hacking Your Health Live pop-up series, along with the current sponsors. This media kit example from The College Investor shows their key audience metrics. Try it free today. This influencer media kit example is four pages long. This would be a great fit for an influencer with a neutral color palette. Showcase and organize your favourite social media work. A positive aspect of being upfront about pricing is that it shows brands that you expect to be paid for your work (free products are cool, but cash is better). Stay on top of the biggest social media marketing trends! It contains key information about you, your content, and your audience. In fact, in our Later influencer media kit template, weve positioned just one stand out testimonial alongside your previous brand partnerships. Also, think about including your best performing blog posts or content that really resonated well with your audience. Add high-quality images and videos that showcase your work. It provides a more detailed, visual look at the audience demographic. Its like a digital portfolio introducing brands to your work and the type of content you can create. Pitch to sponsors and advertisers using a media kit, then overdeliver and track results. While the amount of followers you have is not the only metric that factors into their decision, it helps them categorize you as a micro, macro, or mega influencer. Ultimately, its easier to digest 4-5 well laid-out pages, than 1 super-cramped page thats overloaded with information! Influencer collaboration requirements and costs can differ on a project-to-project basis. You should consider leveraging easy-to-use design tools like Canva and Crello, which have hundreds of pre-designed media kit templates. Try these proven Instagram influencer pricing formulas to get started. Influencer kits, also known as a seeding kit, are the physical packages that are shipped to influencers who have a strong social media following. Why? It's a Keeper's media kit is 5 pages long, looks seamless, and provides an extensive list of details. And you should be confident about influencing their buying decisions in the favor of the partner brand. This tool has over 5 million high-resolution images, 100K+ vectors and shapes, and an easy-to-use graphic editor that you can use to create an attractive introduction for yourself. Recipients can tell when youre sending out a blanket email, and theyll recognize the minimum amount of effort you put into sending that mass email. Simply connect your channels and write a bio to generate your shareable, always up-to-date page. This can give brands a better idea about your primary social media accounts and the level of your influence on followers. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to grow on social media and beat your competitors. An influencer is only an influencer if they can actually influence the purchase decisions of others. Make a List of the Brands You Want to Work With, It's Time to Create Your Influencer Media Kit. If you start partnering with brands who dont provide any value to your audience, you will quickly lose the trust of your audience. To become a successful influencer, you must have an influencer media kit. The influencer media kit is a digital document that tells your clients everything about your work and personality as an influencer. 7. Include a cover letter when you send your media kit. This is a minimal, web-based (HTML) and non-PDF version of their media kit at BuzzFeed. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business. If any brand finds out that youre faking information, it may cause irreparable damage to your reputation in the industry. Release Well-Designed Media Kits to Influencers and Bloggers for Blogs and Social Media Platforms Like Instagram. Why? Dont be afraid to show off your audience that youve worked so hard to gain and build an honest relationship with. In 2020, you dont need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. A media kit is one of the first things a brand will request from an influencer they're looking to partner with. So use the support, and take the templateif not to use, just to inspire. Hopefully, folks looking over your kit will want to see you in action, so providing them with a clear route to your content is key. You can also use visuals to introduce yourself without a lot of text content. Anyone can experience self-doubt at any point in your career, but chances are if youre a micro- or nano-influencer (10,000 to 49,999 followers or 1,000 to 9,999 followers, respectively) youre suffering from a bit of imposter syndrome. Typically the influencer will video the unboxing so the kit will be seen by . Here are some things to keep in mind while customizing your template: If you use specific fonts for your social media or your blog, and theyre installed on your laptop, you can use them in the Photoshop template. An influencer media typically includes the following components: Branded, beautiful design. Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate space for their blog readership and their Instagram follower segment: Weve separated the two in the Later media kit template to make it easier for brands to appreciate your different audiences. For example, if your influencer brand focuses on beauty and fashion, you might choose a classic pink, black, and white color scheme and bold fonts such as Calibri or Helvetica. A media kit is something you would send to a brand first when introducing yourself and pitching the partnership and the rate sheet is something you would send after the brand partner has shown interest in working with you. You can also add screenshots of influencer campaigns showcasing the results you managed to deliver and include any recognition or awards you may have received for your work. The partnerships have to make sense for everyone involved, including you, the company, and your audience. Its easy to spot and confirm the legitimacy of the information you have added to your influencer media kit. So, always keep your influencer media kit clean and organized. Its not too early to create an influencer media kit. Remember your media kit will tell a story about you and your brand, so theres no need to write a novel! If, for example, you gave your followers a unique code that they could use for a discount at a certain vendor, your kit should include how many people used your code (and how much money you brought in for the brand). If you're not that confident, be sure to check out the video tutorial below. Now that youve spent a significant amount of time and effort calculating your reach, determining your prices, and compiling your personal brands colors, fonts, and imagery, its time to distribute your media kit. Also, think about their previous brand partnerships who have they collaborated with in the past, and was it a successful campaign? Think about it: if your kit shows the value you can bring, you have more bargaining power when it comes to negotiating fees. What should be included in a media kit? For this, you can include links to some of your best-performing posts along with their performance metrics. Your reputation in the favor of the best ways to form meaningful partnerships a. Layout, and was it a successful campaign good design is to keep simple! Theres no need to export it to your clients everything about your work and personality partnerships... Its easier to digest 4-5 well laid-out pages, than 1 super-cramped page thats overloaded with information the tutorial. Not successful ideas being proposed at UCLA and easy to spot and confirm legitimacy! Influencers is a digital document that introduces you to your desktop more effective than having a media kit a... Includes all the details about her blog and share it with potential partners via email better about... 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